Output 02 · CustomersBullseyedraft · sample
Eng leads · 20–200-person startupsSolo devs sick of Jira bloat
Lead with speed and keyboard-first flow — the pain is tracker bloat, not missing features.
Built by 1 PM + Claude · public build log on X
AI marketing co-founderBeta · 2× credits
So Caples does it for you — an AI co-founder that learns your product, picks your next marketing move, drafts it, and waits for your yes. Paste your URL to see its first move: a launch demo, free.
~5 min renderMP4 downloadno brief, no signup
Already building with Caples?Log in →
Live render
jobflyx.site → MP4
on loop · made by Caples1920×1080
↑ Generated from jobflyx.site — a real product URL. No designer touched it.
Section 02 — the aha
One URL. Your whole launch.
The demo video is the move you can watch right now — three aspect ratios, exported as MP4. But it's not all your co-founder reads out of that one URL. From the same page it also works out who to sell to, a first post, and an outreach opener.
Output 01 · Launch demo
Landing / Product Hunt
linear.app
The issue tracker you'll actually use.
brand.primary #5E6AD2
0:30
Stylized · real render landing soon
linear.app·00:30·1920×1080·MP4
from the same URL, also drafted
Output 03 · PostStudio
“Most issue trackers slow you down by ‘helping.’ Linear is keyboard-first: file in one keystroke, triage without leaving home row.”
X / LinkedIn · draftOutput 04 · OutreachOutreach
“Saw your team just crossed 30 engineers — right about where tracker overhead starts costing a sprint a month. Worth a 2-minute look?”
Cold open · first line · draftThe demo runs free today. The rest unlock the moment you sign up — your co-founder keeps working down the list.
Section 03 — what it looks like
Four real product URLs. Four real renders.
Each tile is the live Caples animation — running in your browser right now, generated from the live page at that URL. Caples adapts the motion language to each product's archetype.
want yours here next? grab a Launchframe seat →
Section 04 — how it works
It works while you build.
A loop, not a tool you operate: learn → decide → draft → approve. A co-founder who shows up with work done, not another empty dashboard waiting on you.
Learns your business.
Paste your URL and it reads your product the way a customer would — what you do, who it's for, your voice. No brief, no onboarding forms. That context is what everything downstream is built on.
Picks your next move.
It looks at what you've done and what's missing, then decides the highest-leverage marketing action right now — map a segment, write a launch post, open an outreach thread. You don't stare at a blank tool.
Drafts the work.
It doesn't hand you a prompt box — it does the task. The post, the segment map, the outreach opener arrive written, grounded in your real context, ready to read.
You approve.
Drafts land in one inbox. Ship it, tweak it, or skip it — one click each. Set how often your co-founder works; it shows back up with the next move done.
yourproduct.com
URL in
CaplesReads your context
Segment map
Launch post
Outreach draft
Section 05 — what it does
Your co-founder's job list.
Marketing isn't one task — it's a sequence. Caples works it the way a co-founder would: figure out who to sell to, where to show up, what to post, who to reach, and who's moving. One URL kicks it off, free.
01Live · free
Demo video
LaunchframeLaunch-quality motion video from your product URL. It's your co-founder's first move — and the only one you can run before you sign up.
- 02CustomersBullseyeMap your ICP segments + value props from your URL
- 03ChannelsBeaconRank the best channels to reach each segment
- 04PostsStudioDraft platform-native posts + visuals per segment
- 05Cold outreachOutreachPersonalised first-touch + follow-up drafts
- 06CRMPipelineTrack every contact from first touch to close
Six jobs, one co-founder, one balance — spent from a single credit pool →
Section 06 — why a co-founder
Not another dashboard to fill.
Every other tool hands you a blank screen and a monthly bill. A co-founder shows up having already done the thinking. That's the whole difference.
Decides, then does.
It picks your next marketing move — you're not staring at a blank tool wondering what to type.
Shows up with work done.
Drafts land in your approval inbox for one click. Autopilot, not homework.
Grounded in your product.
It writes from your real context — your customers, your pain, your voice — not generic templates.
One co-founder, one bill.
The whole GTM runs on a single shared credit pool — not ten subscriptions you forget to cancel.
vs. doing it yourself
Ten tabs, ten logins, and you still decide everything. Caples decides first, then drafts.
vs. hiring a fractional CMO
Months of budget and a multi-week ramp before the first deliverable. Caples starts the minute you paste a URL.
vs. a generic AI writer
It waits for your prompt. Caples already knows your product and arrives with the next move.
Section 07 — what founders say
From founders who already shipped one.
Pre-launch · real quotes from the first 10 founders replace these stubs at public launch.
Pasted my URL at 8:47am. Posted the 9:16 on X by 9:30. First 14 sign-ups before lunch. The video looks like I hired a motion studio.
I'd spent two evenings in After Effects and given up. Caples did the brand extract + a 30s video in five minutes. I just downloaded the MP4 and shipped.
Honestly: I thought the demo would be slop. It's not. The motion language actually matched our brand — they pulled the colors and tone from the live page.
built on real Caples renders from the first wave of pre-launch founders — try it on your own URL →
Section 08 — why Caples
“They Laughed When I Sat Down At the Piano — But When I Started to Play!”
John Caples, 1926 — the most effective direct-response headline ever written
John Caples wrote Tested Advertising Methodsin 1932. He invented systematic split-testing in advertising — before computers, before “A/B testing” was a phrase, before “growth hacking” existed as a concept.
His core belief: marketing should be as measurable and testable as engineering. Run the test. Read the number. Improve.
We named this product after him because the founders building with Cursor, v0, and Supabase are engineers who think exactly the same way. They just need marketing that meets them where they are — systematic, evidence-based, and direct about what works.
That 1926 headline is also the story of every technical founder who decides to handle their own GTM: the room doubts you, then you ship.
1932When Caples made marketing measurable
6Marketing jobs it runs, from one URL
1Co-founder — one bill, one credit pool
0Briefs, forms, or onboarding to start
Section 09 — pricing
Caples Beta — double credits on every plan, free gets +50 / mo
One balance. Every chapter.
One balance, spent anywhere — videos, demos, strategy, content, outreach. Your plan sets how often your co-founder works, from weekly check-ins to always-on. Start free with 60 credits every month, no card.
100 credits = 20 launch videos · 50 interactive demos · 50 strategy maps · 50 social posts · 100 outreach contacts.
FreeNo card
$01060 credits / mo+50 beta bonus every month
Kick the tires on a real product — a launch video, a customer map, a few posts — before you pick a plan.
Starter
Get started$0.00/mo
50100 credits$0.30/credit
2× credits during betaWeekly moves
Your co-founder checks in weekly — enough to launch and keep momentum.
Most popular
Growth
Get started$0.00/mo
150300 credits$0.27/credit
2× credits during betaEvery few days
Moves land every few days. The default for founders actively pushing GTM.
Scale
Get started$0.00/mo
250500 credits$0.26/credit
2× credits during betaDaily moves
A move a day across one or more products.
Pro
Get started$0.00/mo
5001000 credits$0.25/credit
2× credits during betaAlways-on
Always-on autopilot for micro-agencies and multi-product founders.
Indicative pricing for the early-access cohort. Final pricing locks at public launch. Early-access subscribers keep their rate for life.